Read why families withdraw or never enroll, confirm or correct Sunny's read of each exit, and track the schools families choose instead.

This page shows why families leave and why some inquiries never enroll. On the web, open Enrollment, then Withdrawals. In the app, open the Grow tab, then Withdrawals.

Everything here comes from what you record. Pick the real reason, and the real competitor, each time a family withdraws or you mark an inquiry lost.

Choose a range

Pick 90 days, 12 months or All time (Last 90d, Last year and All time in the app). Every number on the page follows it.

The four numbers at the top

Withdrawals: families who left in the range, with the number of lost inquiries beside it.
Preventable: how many exits Sunny judged could have been avoided, and what they cost you a month. It's a lower bound, and it leaves out shared plans. The app calls this Could be prevented.
Lost to competitors: families who left for another school, and the one named most.
Typical stay: the median time from enrollment to last day, in months.

The why (web)

The why ranks the reasons families gave, and lets you confirm or correct how Sunny read each exit. Reasons are Moved, Cost, Schedule change, Dissatisfied with care, Dissatisfied with staff, Dissatisfied with curriculum, Child ready to advance, Chose competitor, Family circumstances and Other.

Open a reason to see the families behind it. On each one, choose Confirm if the read is right, or Correct the reason to pick different ones. A family can appear under more than one reason. To fix several at once, tick their boxes and choose Correct together. Export saves the list as a spreadsheet.

The app shows Withdrawal reasons as a ranked list, without the confirm and correct controls.

Where they went

Where they went (Competitors in the app) counts how many families each competitor drew away, as withdrawals and as lost inquiries. A competitor appears once a withdrawal or lost inquiry names it.

To manage the list, choose Competitors. On the web, Add competitor takes a Name and optional Notes, and each row can be edited, archived or removed. In the app, type a name in the box and tap Add. A competitor that still appears in your records is archived rather than deleted, so your numbers stay intact.

Who might be next (web)

Showing exit signals now lists enrolled families whose engagement has dropped. Check in opens the family's page so you can reach out. A family here is a signal, not a verdict.

Tenure, lost inquiries and classrooms

Below that, Tenure at withdrawal shows how long families stayed, Why families left (lost inquiries) shows the reasons inquiries didn't convert, and By classroom ranks rooms by withdrawals. The app shows By classroom only. When the same room keeps topping the list, look at staffing, fit and capacity.

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